The 2014 edition focused on challenges for professional communicators within the digital age and rising demands from stakeholders, job attributes and satisfaction as well as career development and mentoring. Moreover, the study researched networking practices and platforms used by communication professionals, the current state of mobile communication as well as gender issues an the feminisation of the profession. A special section on communicating and demonstrating leadership completed the largest study on strategic communication and public relations (PR) worldwide. The European Communication Monitor 2014 is based on responses from 2,777 communication professionals in 42 countries. Detailed analyses are available for 20 countries and different types of organisations (companies, non-profits, governmental, agencies).

Key insights


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  • Impact of new technologies: 84% of communicators say they enrich jobs
  • Job satisfaction: Interesting tasks more important than work-life-balance
  • Gender: Females are better at utilising digital technologies for the job
  • Salaries: Only 8 per cent report a base salary of more than 150,000 EUR
  • Mobile communication: Every third organisation has implemented apps
  • Excellence: Outperforming communication departments characterised by different communication patterns and priorities

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Background and credits

Research team

Ansgar Zerfass, University of Leipzig (GE) – Lead Researcher;
Ralph Tench, Leeds Metropolitan University (UK); Dejan Vercic, University of Ljubljana (SI); Piet Verhoeven, University of Amsterdam (NL); Angeles Moreno, University Rey Juan Carlos, Madrid (ES)
Assistant researchers: Markus Wiesenberg, Ronny Fechner

National research collaborators

Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR), Jesper Falkheimer, Lund (SE), Finn Frandsen, Aarhus (DK), Oyvind Ihlen, Oslo (NO), Vilma Luoma-aho, Jyväskylä (FI), Waldemar Rydzak, Poznan (PL), Denisa Heilova, Prague (CZ), Adela Rogojinaru, Bucharest (RO), Eleni Aspori, Athens (GR), Evandro Oliveira, Braga (PT), John Gallagher, Dublin (IE), Andrea Catellani, Louvain (BE), Liudmila Minaeva, Moscow (RU)

Organisers and partners

The ECM 2014 was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by sponsor Ketchum and media partner Communication Director magazine.