Publications

Books and Reports

Moreno, A., Zerfass, A., Fuentes-Lara, C., Verčič, D., Zurro-Antón, N., Verhoeven, P., & Tench, R. (2023). Excelencia en comunicación. Cómo desarrollar, dirigir y liderar comunicaciones excepcionales (European Communication Monitor). Barcelona: Editorial USC.

Tench, R., Verčič, D., Zerfass, A., Moreno, A., & Verhoeven, P. (2023). Komunikacijska odličnost: Kako razvijati, upravljati in voditi izjemno komuniciranje (Prev. P. Kofol). Ljubljana: Fakulteta za družbene vede & Slovensko društvo za odnose z javnostmi.

Tench, R., Verčič, D., Zerfass, A., Moreno, A., & Verhoeven, P. (2023). Izvrsnost komunikacije: kako razviti, upravljati i voditi izuzetne komunikacije (Transl. L. Aškić). Zagreb: Hrvatska udruga za odnose s javnošću.

Zerfass, A., Tench, R., Verčič, D., Moreno, A., Buhmann, A., & Hagelstein, J. (2023). European Communication Monitor 2023. Looking back and ahead: 15 years of research on strategic communication. Brussels: EUPRERA/EACD.

Zerfass, A., Moreno, A., Tench, R., Verčič, D., & Buhmann, A. (2022). European Communication Monitor 2022. Exploring diversity and empathic leadership, CommTech and consulting in communications. Results of a survey in 43 countries. Brussels: EUPRERA/EACD.

Zerfass, A., Buhmann, A., Tench, R., Verčič, D., & Moreno, A. (2021). European Communication Monitor 2021. CommTech and digital infrastructure, video-conferencing, and future roles for communication professionals. Results of a survey in 46 countries. Brussels: EUPRERA/EACD.

Zerfass, A., Chen, X., Hung-Baesecke, F., Tench, R., Verčič, D., Moreno, A., & Verhoeven, P. (2021). Communication excellence – How to manage strategic communication and public relations in a global world. Bejing: Communication University of China Press.

Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries. Brussels: EUPRERA/EACD. » Chart Report and Booklet

Zerfass, A., Verčič, D., Verhoeven, P., Moreno, A., & Tench, R. (2019). European Communication Monitor 2019. Exploring trust in the profession, transparency, artificial intelligence and new content strategies. Results of a survey in 46 countries. Brussels: EUPRERA/EACD, Quadriga Media Berlin. » Chart Report and Booklet

Zerfass, A., Tench, R., Verhoeven, P., Verčič, D., & Moreno, A. (2018). European Communication Monitor 2018. Strategic communication and the challenges of fake news, trust, leadership, work stress and job satisfaction. Results of a survey in 48 Countries. Brussels: EACD/EUPRERA, Quadriga Media Berlin. » Booklet

Zerfass, A., Moreno, A., Tench, R., Vercic, D., & Verhoeven, P. (2017). European Communication Monitor 2017. How strategic communication deals with the challenges of visualisation, social bots and hypermodernity. Results of a survey in 50 countries. Brussels: EACD/EUPRERA, Quadriga Media Berlin. » Chart Report and Booklet

Tench, R., Vercic, D., Zerfass, A., Moreno, A. & Verhoeven, P. (2017). Communication Excellence – How to Develop, Manage and Lead Exceptional Communications. London: Palgrave Macmillan. » Order eBook or Softcover Edition

Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Vercic, D. (2016). European Communication Monitor 2016. Exploring trends in big data, stakeholder engagement and strategic communication. Results of a survey in 43 countries. Brussels: EACD/EUPRERA, Quadriga Media Berlin. » Chart Report and Booklet

Zerfass, A., Vercic, D., Verhoeven, P., Moreno, A., & Tench, R. (2015). European Communication Monitor 2015. Creating communication value through listening, messaging and measurement. Results of a survey in 41 countries. Brussels: EACD/EUPRERA, Helios Media. » Chart Report and Booklet

Zerfass, A., Tench, R., Vercic, D., Verhoeven, P., & Moreno, A. (2014). European Communication Monitor 2014. Excellence in Strategic Communication – Key Issues, Leadership, Gender and Mobile Media. Results of a survey in 42 Countries. Brussels: EACD/EUPRERA, Helios Media.
» Chart Report and Booklet

Zerfass, A., Moreno, A., Tench, R., Vercic, D., & Verhoeven, P. (2013). European Communication Monitor 2013. A Changing Landscape – Managing Crises, Digital Communication and CEO Positioning in Europe. Results of a Survey in 43 Countries. Brussels: EACD/EUPRERA, Helios Media. » Chart Report and Booklet

Zerfass, A., Vercic, D., Verhoeven, P., Moreno, A., & Tench, R. (2012). European Communication Monitor 2012. Challenges and Competencies for Strategic Communication. Results of an Empirical Survey in 42 Countries. Brussels: EACD/EUPRERA, Helios Media. » Chart Report and Booklet

Zerfass, A., Verhoeven, P., Tench, R., Moreno, A., & Vercic, D. (2011). European Communication Monitor 2011. Empirical Insights into Strategic Communication in Europe. Results of a Survey in 43 Countries. Brussels: EACD/EUPRERA, Helios Media. » Chart Report and Booklet

Zerfass, A., Tench, R., Verhoeven, P., Vercic, D., & Moreno, A. (2010). European Communication Monitor 2010. Status Quo and Challenges for Public Relations in Europe. Results of an Empirical Survey in 46 Countries. Brussels: EACD/EUPRERA, Helios Media. » Chart Report and Booklet

Zerfass, A., Moreno, A., Tench, R., Vercic, D., & Verhoeven, P. (2009). European Communication Monitor 2009. Trends in Communication Management and Public Relations. Results of a Survey in 34 Countries. Brussels: EACD/EUPRERA, Helios Media. » Chart Report and Booklet

Zerfass, A., Moreno, A., Tench, R., Vercic, D., & Verhoeven, P. (2008). European Communication Monitor 2008. Trends in Communication Management and Public Relations – Results and Implications. Leipzig: University of Leipzig/Euprera. » Chart Report

Zerfass, A., Van Ruler, B., Rogojinaru, A., Vercic, D., & Hamrefors, S. (2007). European Communication Monitor 2007. Trends in Communication Management and Public Relations – Results and Implications. Leipzig: University of Leipzig/Euprera. » Chart Report

Journal articles and book chapters

Hagelstein, J., Volk, S. C., Zerfass, A., Athaydes, A. S., Macnamara, J., Meng, J., & Hung-Baesecke, C.-J. F. (2024). Ethical challenges of digital communication: A comparative study of public relations practitioners in 52 countries. International Journal of Communication, 18, 1072–1093.

Brockhaus, J., Buhmann, A., & Zerfass, A. (2023). Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure. Corporate Communications – An International Journal, 28(2), 274–292.

Hagelstein, J., Einwiller, S., & Zerfass, A. (2021). The ethical dimension of public relations in Europe: digital channels, moral challenges, resources, and training. Public Relations Review, 47(4), 102063.

Sebastião, S. P. (2021). Confiança e transparência na profissão e nos profissionais de comunicação estratégica [Trust and transparency in the profession and in the strategic communication professionals]. Estudos em Comunicação, 32, 23-50.

Moreno, A., Tench, R., & Verhoeven, P. (2021). Trust in public relations in the age of mistrusted media: a European perspective. Publications, 9(7). DOI: https://doi.org/10.3390/publications9010007

Sebastião, S. P., & Spínola, S. C. (2021). Perceções sobre a provedoria de informação aos decisores e as funções de comunicação estratégica em Portugal: resultados do European Communication Monitor 2018 [Perceptions on decision-making information and strategic communication functions in Portugal: results from the European Communication Monitor 2018]. Observatório (OBS*) Journal, 15(1), 26-43. DOI: https://doi.org/10.15847/obsOBS15120211567

Sebastião, S. P. (2020). Inteligência Artificial em Relações Públicas? Não, obrigado. Perceções dos profissionais de comunicação e relações públicas europeus. Media & Jornalismo, 20(36), 93-108. DOI: https://doi.org/10.14195/2183-5462_36_5

Zerfass, A., Hagelstein, J., & Tench, R. (2020). Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks. Journal of Communication Management. https://doi.org/10.1108/JCOM-10-2019-0137

Wiesenberg, M., & Tench, R. (2020). Deep strategic mediatization: Organizational leaders’ knowledge and usage of social bots in an era of disinformation. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2019.102042

Verhoeven, P., Zerfass, A., Verčič, D., Moreno, A., & Tench, R. (2020). Strategic communication across borders: Country and age effects in the practice of communication professionals in Europe. International Journal of Strategic Communication, 14(1), 60-72.

Moreno, A., Khalil, N., & Gómez, M. P. (2018). La escucha organizacional como estrategia de comunicación. Análisis de su gestión en España. Revista Internacional de Relaciones Públicas, 8(15), 197-214. https://doi.org/10.5783/RIRP-15-2018-11-197-214

Verhoeven, P., Zerfass, A., Verčič, D., Tench, R., & Moreno, A. (2018). Public relations and the rise of hypermodern values: Exploring the profession in Europe. Public Relations Review, 44(4), 471-480.https://doi.org/10.1016/j.pubrev.2018.06.001

Verčič, D., Tench, R., & Tkalac-Verčič, A. (2018). Collaboration and conflict between agencies and clients, Public Relations Review, 44(1), 156-164. https://doi.org/10.1016/j.pubrev.2017.11.001

Verčič, D. (2017). Strategic data communication in Europe and Russia: towards new ethical issues. Russian Journal of Communication, 9(2), 320-321. https://doi.org/10.1080/19409419.2017.1376815

Tench, R., Tópic, M., & Moreno, A. (2017). Male and female communication, leadership styles and the position of women in public relations. Interactions: Studies in Communication & Culture, 8(2-3), 231-248. http://doi.org/10.1386/iscc.8.2-3.231_1

Tench, R., Moreno, A., & Okay, A. (2017). Re-fuelling the talent tank. A qualitative study of key deficiencies, future needs, and life-long learning needs of communication management professionals in Europe. Communication & Society, 30(3), 109-127. Link

Navarro, C., Moreno, A., & Al Summait, F. (2017). Social Media Expectations between Public Relations Professionals and their Stakeholders: Results of the ComGap study in Spain. Public Relations Review, 43(4), 700-708. Link

Luoma-Aho, V., Verhoeven, P., & Moreno, A. (2017). Crisis response strategies in Finland and Spain. Journal of Contingencies and Crisis Management, 25(4), 223–231. DOIt: http://dx.doi.org/10.1111/1468-5973.12163

Tench, R., & Topic, M. (2017). One Step Forward, Two Steps Back? An Analysis of European PR Practitioners? Views on the Position of Women in the PR Industry (2009-2015). Current Politics and Economics of Europe, 28(1), 83-105. Link

Wiesenberg, M., Zerfass, A., & Moreno, A. (2017). Big Data and Automation in Strategic Communication. International Journal of Strategic Communication, 11(2), 95-114. DOI: http://dx.doi.org/10.1080/1553118X.2017.1285770

Zerfass, A., Vercic, D., & Volk, S. C. (2017). Communication Evaluation and Measurement: Skills, Practices and Utilization in European Organizations. Corporate Communications: An International Journal, 22(1), 2-18. DOI: http://dx.doi.org/10.1108/CCIJ-08-2016-0056

Moreno, A., Wiesenberg, M., & Vercic, D. (2016). Excelencia en la Gestión de Comunicación. Análisis de los Departamentos de comunicación en España mediante el Comparative Excellence Framework (Excellence in Communication Management. Analysis of the Communication Departments in Spain through the Comparative Excellence Framework). Comhumanitas: Revista Científica de Comunicación, 7(2), 1-15. Link

Vercic, D. & Zerfass, A. (2016). A comparative excellence framework for communication management. Journal of Communication Management, 20(4), 270-288. DOI: http://dx.doi.org/10.1108/JCOM-11-2015-0087

Zerfass, A., Vercic, D., & Wiesenberg, M. (2016). The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices. Public Relations Review, 42(4), 499-508. DOI: http://dx.doi.org/10.1016/j.pubrev.2016.03.005

Zerfass, A. & Wiesenberg, M. (2016). Communicating the leadership status of organisations. A cross-national study in 10 European countries. In P. S. Brønn, S. Romenti, & A. Zerfass (Eds.), The Management Game of Communication (pp. 121-142). Bingley, UK: Emerald. Link

Tench, R., Laville, L., & Kiesenbauer, J. (2016). Exploring the magic of mentoring: Caraeer planning for the public relations profession. In P. S. Brønn, S. Romenti, & A. Zerfass (Eds.), The Management Game of Communication (pp. 205-223). Bingley, UK: Emerald. Link

Vercic, D. & Zerfass, A. (2016). Conspicuous Corporate Social Responsibility. Public Relations Journal, 10(1), 1-22. Link

Falkheimer, J., Heide, M., Simonsson, C., Zerfass, A., & Verhoeven. P. (2016). Doing the Right Things or Doing Things Right? Paradoxes and Swedish Communication Professionals? Roles and Challenges. Corporate Communications: An International Journal, 21(2), 142-159. DOI: http://dx.doi.org/10.1108/CCIJ-06-2015-0037

Zerfass, A., Vercic, D., & Wiesenberg, M. (2016). Managing CEO communication and positioning: A cross-national study among corporate communication leaders. Journal of Communication Management, 20(1), 37-55. DOI: http://dx.doi.org/10.1108/JCOM-11-2014-0066

Vercic, D., Zerfass, A., & Wiesenberg, M. (2015). Global Public Relations and Communication Management: A European Perspective. Public Relations Review, 41(5), 785-793. DOI: http://dx.doi.org/10.1016/j.pubrev.2015.06.017

Tench, R., & Jones, B. (2015). Social media: the Wild West of CSR communications. Social Responsibility Journal, 11(2), 290-305. DOI: http://dx.doi.org/10.1108/SRJ-12-2012-0157

Moreno, A., Navarro, C., Tench, R., & Zerfass, A. (2015). Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe. Public Relations Review, 41(2), 242-253 DOI:. http://dx.doi.org/10.1016/j.pubrev.2014.12.006

Moreno, A., Verhoeven, P., Tench, R., & Zerfass, A. (2014). Increasing power and taking a lead – What are practitioners really doing? Empirical evidence from European communications managers (Incrementar el poder y asumir el liderazgo – ¿Qué hacen realmente los profesionales? Evidencias empíricas sobre los gestores de comunicación en Europa). Revista Internacional De Relaciones Publicas, 4(7), 73-94. Link

Vercic, D., Verhoeven, P., & Zerfass, A. (2014). Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014 (Temas clave de las relaciones públicas en Europa: Resultados del European Communication Monitor 2007-2014). Revista Internacional De Relaciones Publicas, 4(8), 5-26. Link

Verhoeven, P., Tench, R., Zerfass, A., Moreno, A., & Vercic, D. (2014). Crisis? What Crisis? How European communication professionals handle crises and crisis communication. Public Relations Review, 40(1), 107-109. DOI: http://doi.org/10.1016/j.pubrev.2013.10.010

Swerling, J., Zerfass, A., & Thorson, K. (2014). The role and status of communication practice in the USA and Europe. Journal of Communication Management, 18(1), 2-15. DOI: http://doi.org/10.1108/JCOM-04-2013-0037

Zerfass, A., & Oliveira, E. (2014). Estudo comparado do estado da comunicação estratégica em Portugal e na Europa European Communication Monitor 2013. In M. Martins & J. Veríssimo (Eds.). Comunicação Global, Cultura e Tecnologia (pp. 949-959). Lisbon: SOPCOM.

Tench, R., & Yeomans, L. (2013). What next? Future issues for public relations. In R. Tench & L. Yeomans (Eds.), Exploring Public Relations (3rd. ed., pp. 530-544). London: Pearson Education.

Tench, R., & Laville, L. (2013). Role of the public relations practitioner. In R. Tench & L. Yeomans (Eds.), Exploring Public Relations (3rd. ed., pp. 83-117). London: Pearson Education.

Moreno, A., Zerfass, A., Tench, R., Vercic, D., & Verhoeven, P. (2013). Perfil del profesional de relaciones públicas y comunicación estratégica en Europa: influencia y poder dentro de las organizaciones y tendencias del sector. Razón y Palabra, 82 (Marzo-Mayo), 1-14.

Vercic, D. (2013). Comparative research in public relations: From European to global research designs. In D. Ingenhoff (Ed.). Internationale PR-Forschung (pp. 11-20). Konstanz: UVK.

Zerfass, A., & Simon, K. (2013). Mapping the Future of the Profession: Contrasting Views of PR Practitioners and Next Generation Professionals. In A. Okay, V. Carayol & R. Tench (Eds.), Researching the Changing Profession of Public Relations (pp. 187-204). Brussels: P.I.E. Peter Lang.

Moreno, A., Navarro, C., & Zerfass, A. (2012). Relaciones Públicas, un término desacreditado en España y el resto de Europa. Conclusiones del European Communication Monitor 2011, Hologramática, 16(2), 115-140.

Moreno, A., Zerfass, A., & Navarro, C. (2012). La situación de los profesionales de relaciones públicas y comunicación estratégica en Europa y en España. Análisis comparado del European Communication Monitor 2009, Tripodos, (Special Issue), 299-313.

Navarro, C., Moreno, A., & Zerfass, A. (2012). Análisis longitudinal de la profesión de relaciones públicas en España en los últimos cinco años (2007-2011) [Longitudinal Analysis of Public Relations Practice in Spain during the Last Five Years (2007-2011)]. Anagramas, 10(20), 53-66.

Vercic, D. (2011). Public relations: Contributions from Ljubljana. Teorija in praksa 48(6), 1598-1610.

Verhoeven, P., Tench, R., Zerfass, A., Moreno, A., & Vercic, D. (2012). How European PR Practitioners Handle Digital And Social Media. Public Relations Review, 38(1), 162-164.

Verhoeven, P., Zerfass, A., & Tench, R. (2011). Strategic orientation of communication professionals. International Journal of Strategic Communication, 5(2), 95-117.

Rydzak, W., Trebecki, J., Verhoeven, P., & Zerfass, A. (2010). Polski PR w perspektywie europejskiej [Polish PR in European perspective]. In D. TworzydBo & Z. Chmielewski (Eds.), Public relations w procesie ksztaBtowania relacji z otoczeniem [Public Relations in the process of forming relations with the environment] (pp. 385-392). Kraków, Rzeszow, Zamosc: Konsorcjum Akademickie WSE, WSIiZ, WSZiA.

Verhoeven, P., & Aarts, N. (2010). How European public relations men and women perceive the impact of their professional activities. PRism, 7(4), 1-15.

Trebecki, J., Verhoeven, P., & Zerfass, A. (2010). The perspectives for Internal Communications in Europe based on the European Communication Monitor research. In B. Pilarczyk & Z. Waskowski (Eds.), Komunikacja Rynkowa. Ewolucja. Wyzwania. Szanse [Marketing Communication: Evolution, Challenges, Chances] (pp. 147-155). Poznan: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu.

Trbecki, J., Verhoeven, P., & Zerfass, A. (2010). Europejski Monitor Komunikacyjny – Portret branzy PR w czasach niepokoju [European Communication Monitor – a portrait of public relations in times of uncertainty]. In R. Mackowskiej (Ed.), Public Relations – Effektywne komunikowanie w teorii i praktyce [Public Relations – Effective communication in theory and practice] (pp. 95-104). Katowice: Wydawnictwo Akademii Ekonomicznej w Katowicach.

Verhoeven, P., & Zerfass, A. (2010). Reflectieve communicatie bij organisaties. Nederlands Communicatiemanagement in Europees Perspectief [Reflective communication of organisations. Communication management in the Netherlands from an European perspective]. Tijdschrift voor Communicatiewetenschap [Journal for Communication Science], 38(2), 156-171.

Moreno, A., Verhoeven, P., Tench, R., & Zerfass, A. (2010). European Communication Monitor 2009. El desarrollo de la profesión de relaciones públicas y gestión de la comunicación estratégica en Europa. Razón y Palabra, 15(72), 1-26.

Vercic, D., & Zerfass, A. (2010). Constructing European public relations in transnational research. In M. D. Dodd & K. Yamamura (Eds.), Ethical Issues for Public Relations Practice in a Multicultural World, 13th International Public Relations Research Conference (pp. 856-869). Gainesville (FL), USA: IPR.

Moreno, A., Verhoeven, P., Tench, R., & Zerfass, A. (2010). European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe. Public Relations Review, 36(2), 97-104.

Tench, R., Verhoeven, P., & Zerfass, A. (2009). Institutionalizing Strategic Communication in Europe ? An Ideal Home or a Mad House? Evidence from a Survey in 37 Countries. International Journal of Strategic Communication, 3(2), 147-164.

Tench, R., & Yeomans, L. (2009). Uloga prakticara odnosa s javnoscu. Chapter 3 in R. Tench & L. Yeomans (Eds.), Otkrivanje odnosa s javnoau [Croatian translation of Exploring Public Relations] (pp. 37-62). Zagreb, Croatia: Pearson Education / PRInt.

Tench, R., & Yeomans, L. (2009). What next? Future issues for public relations. Chapter 32 in R. Tench & L. Yeomans (Eds.), Exploring Public Relations (2nd. ed., pp. 632-643). Harlow: Pearson Education / Prentice Hall.

Moreno, A., Zerfass, A., Tench, R., Verhoeven, P., & Vercic, D. (2009). European Communication Monitor. Current developments, issues and tendencies of the professional practice of Public Relations in Europe. Public Relations Review, 35(1), 79-82.

Tench, R., & Yeomans, L. (2008). Rol van de pr-functionaris. Chapter 3 in R. Tench & L. Yeomans (Eds.), Organisatie communicatie: Inleiding in professioneel communicatiemanagement [Dutch translation of Exploring Public Relations by Kees Van Den Brink & Arno Van Doorn] (pp. 40-61). Amsterdam: Pearson Education/Prentice Hall Benelux.

Zerfass, A., Van Ruler B., Rogojinaru, A., Vercic, D., & Hamrefors, S. (2007). Monitoring kumuniciranja u Evropi 2007: Trendovi u upravljanju komuniciranjem i odnosima s javnoacu. CM asopis za upravljanje komuniciranjem [Communication Management Quarterly], 5(2), 47-53.

Articles in professional publications

Zerfaß, A. (2023). Vertrauensaufbau und Zielorientierung bleiben Schlüsselthemen. Empirische Erkenntnisse aus 15 Jahren europaweiter Forschung. kommunikationsmanager, 20(4), 24-26.

Moreno, A., & Fuentes-Lara, C. (2023). European Communication Monitor: drivers para el futuro de la gestión de la comunicación estratégica en las organizaciones en Europa. La revista de ACOP, 87(2), 25-30.

Zerfaß, A., Ziegele, D., & Hagelstein, J. (2022). Komplexität und Qualität der Kommunikationsberatung. Empirische Erkenntnisse zum Status Quo und zu Lösungsansätzen. kommunikationsmanager, 19(3), 30-33.

Volk, S. C., & Zerfaß, A. (2021). Vom Kommunikationsprofi zum Advisor und Coach. Eine Studie zu den Rollen von Kommunikationsverantwortlichen in Deutschland, Österreich und der Schweiz. PR Magazin, 52(9), 106–113.

Burgers, C. (2021). Rollen. Vakblad C: Het Magazine voor Communicatieprofessionals, 33(5), 41.

Tench, R., Verhoeven, P., & Verčič, D. (2018). Long live the (short-sighted) king? Communication Director, 13(4), 29-31. » PDF

Tench, R., & Zerfass, A. (2018). What are the core components of communication excellence? Communication Director, 13(3), 26-30. » PDF

Cotton, A.-M. (2017). European Communication Monitor 2016: 10 ans de recherche pan-européenne sur la communication stratégique. Communication & Professionnalisation, 4, 181-205.

Verčič, D., Moreno, Á., Tench, R., Zerfass, A. & Verhoeven, P. (2017). Las claves de un departamento estratégico. Modelo de Excelencia en Comunicación del ‘European Communication Monitor’. In Asociación de Directivos de Comunicación (Eds.), Anuario de la Comunicación 2017. 7 tendencias para dirigir la comunicación (p. 51). Madrid: DIRCOM.

Verhoeven, P., & Verčič, D. (2017). Organising and communicating in hypermodern times. Communication Director, 13(4), 38-40. » PDF

Verčič, D., & Zerfass, A. (2017). Digital and visual. Communication Director, 13(3), 16-20. » PDF

Verčič, D., & Moreno, A. (2016). Show me the money: Is communication increasingly a datafied business? Communication Director, 12(3), 22-27. » PDF

Wiesenberg, M., & Zerfaß, A. (2016). Big Data und Algorithmen: Empirische Studie zum Status quo in Deutschland und Europa. PR Magazin, 47(9), 42-47. » PDF

Zerfass, A., & Volk, S. C. (2016). Overcoming the measurement deadlock. Communication for Leaders, 3(1), 4-5. Link

Tench, R., & Zerfass, A. (2015). Insights and Experiences. Communication Director, 11(3), 14-21. » PDF

Moreno, A., Navarro, C., Zerfass, A., & Wiesenberg, M. (2015). Identificando los departamentos de Comunicación excelentes en España. In Asociación de Directivos de Comunicación (Eds.), Anuario de la Comunicación 2015 (p. 30). Madrid: DIRCOM.

Zerfaß, A., Klewes, J., & Wiesenberg, M. (2015). Blindflug oder Punktlandung? Was externe Stakeholder von Unternehmen erwarten und wie PR-Profis ihre Zielgruppen einschätzen. PR Magazin, 46(1), 48-54.

Zerfaß, A. (2014). Was zeichnet exzellente Kommunikationsfunktionen aus? Kommunikationsmanager, 11(4), 40-43.

Zerfass, A. (2014). Excellent Communication Departments. Communication for Leaders, 1(1), 19-20.

Zerfass, A., & Verhoeven, P. (2014). Patterns of Excellence. Communication Director, 10(3), 30-35. » PDF

Vercic, D., Moreno, A., & Zerfass, A. (2013). Communicative Assets. Communication Director, 9(3), 22-29. » PDF

Navarro, C., Moreno, A., & Zerfass, A. (2013). Los medios tradicionales resisten ante los social media. Análisis longitudinal del uso de los medios digitales en la gestión de comunicación en España. In Asociación de Directivos de Comunicación (Eds.), Anuario de la Comunicación 2013 (pp. 64-67). Madrid: DIRCOM.

Moreno, A., Zerfass, A., & Navarro, C. (2012). Tendencias de comunicación en Europa: European Communication Monitor 2011. In Asociación de Directivos de Comunicación (Eds.), Anuario de la Comunicación 2012 (pp. 31-38). Madrid: DIRCOM.

Zerfass, A., & Tench, R. (2012). Time for a Rethink: Insights from the European Communication Monitor 2012. Communication Director, 8(3), 24-29. » PDF

Moreno, A., Zerfass, A., & Navarro, C. (2011). European Communication Monitor 2010. España en línea con los profesionales europeos In Asociación de Directivos de Comunicación (Eds.), Anuario de la Comunicación 2011 (pp. 30-41). Madrid: DIRCOM.

Zerfass, A. (2011). Macht, Einfluss und neues Denken: Herausforderungen für Kommunikationsmanager in Europa. Kommunikationsmanager, 8(3), 62-65.

Vercic, D., Moreno, A., & Zerfass, A. (2011). Incomplete power. Findings from the European Communication Monitor 2011. Communication Director, 7(3), 36-41. » PDF

Moreno, A., & Zerfass, A. (2010). Los directores de comunicación en Europa: European Communication Monitor 2009. In Asociación de Directivos de Comunicación (Eds.), Anuario de la Comunicación 2010 (pp. 42-46). Madrid: DIRCOM.

Moreno, A., Vercic, D., & Zerfass, A. (2010). The power of leadership. Key findings from the European Communication Monitor 2010. Communication Director, 6(3), 36-41. » PDF

Verhoeven, P., Tench, R., & Zerfass, A. (2009). Communication in turbulent times. Insights from the European Communication Monitor 2009. Communication Director, 5(3), 34-39. » PDF

Tench, R., & Verhoeven, P. (2009). Empreendedorismo social e sustentabilidade. Dianova/EXIT Magazine, 6(21), 6-7.

Verhoeven, P., & Siere R. (2009) Communicatie wordt business. Communicatie, 15(1/2), 42-45.

Moreno, A., & Zerfass, A. (2009). European Communication Monitor 2008: la Gestión de la Comunicación y las RR.PP. en Europa. In Asociación de Directivos de Comunicación (Eds.), Anuario de la Comunicación 2009 (pp. 30-32). Madrid: DIRCOM.

Zerfass, A., & Vercic, D. (2008). Future trends and strategic insights. Communication Director, 4(4), 31-36. » PDF

Academic presentations

Volk, S. C., Hagelstein, J., & Zerfaß, A. (2023). Ethische Herausforderungen im digitalen Zeitalter: Eine Befragung von Kommunikator:innen aus 52 Ländern. Paper presented at the Annual Conference of the German Communication Association (DGPuK). Bremen, Germany, May 2023.

Zerfass, A., Hagelstein, J., Volk, S. C., Athaydes, A. S., Hung-Baesecke, C.-J. F., Macnamara, J., & Meng, J. (2022). Ethical challenges of digital communication in public relations: a comparative study of individual, organizational, and national factors in 52 countries. Paper presented at the Annual Conference of the International Communication Association (ICA). Paris, France, May 2022.

Zerfass, A., Brockhaus, J., Buhmann, A., Weiner, M., & Tench, R. (2021). CommTech in Public Relations: Connecting infrastructural aspects and human elements. Panel at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA). Online, October 2021.

Hagelstein, J., Einwiller, S., & Zerfass A. (2020). The ethical dimension of communication management in Europe: New channels, challenges, resources and training. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA). Pamplona, Spain, October 2020 (Conference cancelled).

Hagelstein, J., & Zerfass, A. (2020). Dancing with the devil? The adoption of paid media among PR professionals. Paper presented at the Annual Conference of the International Communication Association (ICA). Gold Coast, Australia, May 2020.

Zerfass, A., Chen, X., Hung-Baesecke, F., Meng, J., Moreno, A., Reber, B., & Tench, R. (2019). Working in PR: Is it joy or stress? A global analysis and debate. Panel at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA). Zagreb, Croatia, September 2019.

Zerfass, A., Hagelstein, J., & Tench, R. (2019). Artificial intelligence in communication manage- ment: A cross-national study on adoption and knowledge, impact, challenges, and risks. Paper presented at the Annual Congress of the European Public Relations Education and Research Association (EUPRERA). Zagreb, Croatia, September 2019.

Verčič, D., & Zerfass, A. (2019). Active trust in organizations and the role of public relations. Presentation at Bledcom 2019 International Public Relations Research Symposium. Bled, Slovenia, July 2019.

Murtarelli, G., Romenti, S., Invernizzi, E., & Zerfass, A. (2019). Investigating current challenges, strategic issues and future trends of strategic com- munication in Italian organizations. Paper presented at the Annual Congress of the Italian Association for Management (SIMA / Sinergie). Rome, Italy, June 2019.

Zerfass, A., Verčič, D., Moreno, A., Verhoeven, P., & Tench, R. (2018). Fake news and the crisis of public communication: How organizations are affected by false information and prepared to handle it. Paper presented at the Bledcom International Public Relations Symposium. Bled, Slovenia, July 2018.

Wiesenberg, M., & Tench, R. (2018). Computational Propaganda and Social Bots – An Old Dog with New Tricks.Paper presented at the Bledcom International Public Relations Symposium. Bled, Slovenia, July 2018.

Moreno, A., Wiesenberg, M., Kochhar, S., Zerfass, A., Fuentes, C. (2018). Big Data and Automation: Challenges and Opportunities for Communication Management – A Comparative Study Between European and Latin American Professionals. Paper presented at the Annual Congress of the International Communication Association. Prague, Czech Republic, May 2018.

Verčič, D. (2018). Authenticity and particularity of public relations in Europe. Keynote presented at the ICA 2018 Preconference Diverse Voices: Authentic Communication, Dialogue, Trust, and Society. Prague, Czech Republic, May 2018.

Lwin, M. O., Adi, A., Macnamara, J., Tench, R., Moreno, A., & Zerfass, A. (2018). Missed Opportunities? The Rise of Social Media and the Lack of Dialogic Competencies Across Three Continents. Paper presented at the ICA 2018 Preconference Diverse Voices: Authentic Communication, Dialogue, Trust, and Society. Prague, Czech Republic, May 2018.

Moreno, A. (2018). Tendencias ineludibles y gaps de competencias en la profesión de relaciones públicas. Keynote at the XIII Congreso Internacional de Investigadores en Relaciones Públicas organized by the Asociación de Investigadores de Relaciones Públicas (AIRP). Gerona, Spain, April 2018.

Verhoeven, P., Zerfass, A., Verčič, D., Tench, R., & Moreno, Á. (2017). Lost property? Locating responsibility for European PR-professionals and their organisations in hypermodern times. Paper presented at the Bledcom International Public Relations Symposium. Bled, Slovenia, July 2017.

Verhoeven, P., Zerfass, A., Vercic, D. Moreno, A., & Tench, R. (2017). The future of strategic communication: Insights from multi-level modelling of a decade of survey data. Presentation at the ICA 2017 Preconference Future Directions of Strategic Communication: Towards the Second Decade of an Emerging Field. San Diego, CA, USA, May 2017.

Zerfass, A. (2017). Strategic communication research across multiple countries. Challenges and opportunities of comparative surveys. Presentation at the College of Communication & Information Sciences, University of Alabama. Tuscaloosa, AL, USA, February 2017.

Zerfass, A. (2016). Strategic communication research across multiple countries: Challenges and opportunities of comparative studies. Presentation at the 3rd Strategic Communication and Public Relations Workshop. Hong Kong, China, December 2016.

Zerfass, A. (2016). International and comparative research in strategic communication: Insights from the European, Asia-Pacific and Latin American Communication Monitor. Keynote presented at the Annual Research Conference 2016 of the Japan Society for Corporate Communication Studies. Sapporo, Japan, October 2016.

Zerfass, A. (2016). Competencies for communication professionals: What have we learned in 10 years of the European Communication Monitor. Panel presented at the EUPRERA Annual Congress. Groningen, The Netherlands, September 2016.

Vercic, D. (2016). EUPREA, EBOK and ECM: An overview of 18 years of research in professional communication in EUROPE. What have we done and what have we learned about. Paper presented at the EUPRERA Annual Congress. Groningen, The Netherlands, September 2016.

Tench, R. (2016). ECM and ECOPSI: The European Communication Professionals Skills and Innovation (ECOPSI) Programme, a European funded project, which mapped and evaluated practitioners? current and future communication management skills across Europe. Paper presented at the EUPRERA Annual Congress. Groningen, The Netherlands, September 2016.

Verhoeven, P. (2016). Trends in competencies of communication professionals from 2007 to 2016: A decade of longitudinal research. Paper presented at the EUPRERA Annual Congress. Groningen, The Netherlands, September 2016.

Moreno, A. (2016). European Communication Monitor, Latin American Communication Monitor & Asian Communication Monitors: global comparative research in communication profession. Paper presented at the EUPRERA Annual Congress. Groningen, The Netherlands, September 2016.

Tench, R., & Topic, M. (2016). How Far Have We Got? A Longitudinal Analysis of Female Practitioners and their Views on the Development of the Field. Paper presented at the International History of Public Relations Conference. Bournemouth, UK, July 2016.

Navarro, C., & Moreno, A. (2016). ¿Diálogo de besugos? Expectativas de los stakeholders y los profesionales de relaciones públicas ante los social media. Paper presented at the Congreso Iberoamericano de Comunicación: Comunicación, Cultura y Cooperación. Madrid, Spain, July 2016.

Vercic, D., & Tench, R. (2016). What engagement means to European communication managers? Paper presented at the Bledcom International Public Relations Symposium. Bled, Slovenia, July 2016.

Zerfass, A., Vercic, D., & Volk, S. C. (2016). Communication Evaluation and Measurement: Skills, Practices and Utilization in European Organizations. Paper presented at the International Public Relations Research Conference. Miami, Florida, USA, March 2016.

Zerfass, A. (2016). Value-contribution and measurement in strategic communication: An international comparison. Paper presented at the International Forum on Public Relations and Advertising (PRAD). Wellington, New Zealand, January 2016.

Zerfass, A. (2015). Global trends in strategic communication management. Results and insights based on empirical research across 80 countries. Presentation at the Triangle Research Colloquium Asia – Europe – USA, Hong Kong Baptist University. Hong Kong, China, November 2015.

Zerfass, A., & Wiesenberg, M. (2015). Communicating the leadership status of organisations. A cross-national study in 10 European countries. Paper presented at the EUPRERA Annual Congress. Oslo, Norway, October 2015.

Vercic, D., & Zerfass, A. (2015). The comparative excellence framework. Paper presented at the EUPRERA Annual Congress. Oslo, Norway, October 2015.

Vercic, D., & Zerfass, A. (2015). Conspicuous Corporate Social Responsibility. Paper presented at the 3rd International CSR Communication Conference. Llubljana, Slovenia, September 2015.

Vercic, D., Zerfass, A., & Wiesenberg, M. (2015). The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices. Paper presented at the Bledcom International Public Relations Symposium. Bled, Slovenia, July 2015.

Zerfass, A., & Wiesenberg, M. (2015). Expectation gaps in social media communication. A study comparing public relations professionals and the general public in 10 countries. Paper presented at the Bledcom International Public Relations Symposium. Bled, Slovenia, July 2015.

Falkheimer, J., Heide, M., Simonsson, C., Zerfass, A., & Verhoeven, P. (2015). Doing the Right Things or Doing Things Right? Paradoxes and Swedish Communication Professionals’ Roles and Mission. Paper presented at the CCI Conference on Corporate Communication. New York (NY), USA, June 2015.

Vercic, D., Zerfass, A., & Wiesenberg, M. (2014). Global Public Relations and Communication Management: A European Perspective. Paper presented at the World Public Relations Forum Research Colloquium. Madrid, Spain, September 2014.

Zerfass, A., Oliveira, E., & Verhoeven, P. (2014). Information flow and new media: challenges for job enactment and job satisfaction of communication professionals in Europe. Paper presented at the ECREA European Communication Conference. Lisbon, Portugal, November 2014.

Zerfass, A. (2014). Strategic Communication: Insights from recent studies and future directions for research. Presentation at the Scripps College of Communication, Ohio University. Athens (OH), USA, September 2014.

Zerfass, A., Vercic, D., & Wiesenberg, W. (2014). Managing CEO Communication and Positioning: A Cross-National Study Among Corporate Communication Leaders. Paper presented at the EUPRERA Annual Congress. Brussels, Belgium, September 2014.

Moreno, A., Navarro, C., Tench, R., & Zerfass, A. (2014). Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe. Paper presented at the BLEDCOM International Public Relations Symposium. Bled, Slovenia, July 2014.

Zerfass, A., & Oliveira, E. (2013). Estudo comparado do estado da comunicação estratégica em Portugal e na Europa: European Communication Monitor 2013. Presentation at the VIII congresso da SOPCOM2013, section Relações Públicas e Comunicação Organizacional (Public Relations and Organizational Communication). Brago, Portugal, October 2013.

Moreno, A., & Navarro, C. (2012). Estudio longitudinal de la profesión de relaciones públicas en España en los últimos cinco años (2007-2011). Presentation at Congreso Internacional de Investigación en Relaciones Públicas (AIRP). Sevilla, Spain, March 2012.

Tench, R., & Zerfass, A. (2012). Global Issues and Opportunities: International and Cross-Cultural Research in Public Relations. Panel chair and presentation in an extended session at the International Communication Association (ICA) Annual Conference. Phoenix (AZ), USA, May 2012.

Zerfass, A. (2012). Strategic Communication in Europe. Insights from Academic Research. Presentation at the Scripps College of Communication, Ohio University. Athens (OH), USA, September 2012.

Zerfass, A., Moreno, A., Tench, R., Verhoeven, P., & Vercic, D. (2012). Strategic Communication in Europe: Insights from the European Communication Monitor. Presentation at the Bledcom International Public Relations Symposium. Bled, Slovenia, July 2012.

Vercic, D. (2011). Comparative research in public relations: from European to global research designs. Paper presented at the joint Annual Conference of the Public Relations and Organizational Communication Divisions of the German Communication Association and The Swiss Association of Communication and Media Research. Fribourg, Switzerland, November 2011.

Moreno, A., Zerfass, A., & Navarro, C. (2010). La situación de los profesionales de relaciones públicas y comunicación estratégica en Europa y en España. Paper presented at the International Congress of Public Relations Research (AIRP). Barcelona, Spain, May 2010.

Tench, R., Verhoeven, P., & Zerfass, A. (2010). Structures of public relations practice in Europe: A longitudinal analysis based on the European Communication Monitor 2007-2010. Presentation at the European Communication Research and Education Association (ECREA) Conference, Hamburg, Germany, October 2010.

Tench, R., & Zerfass, A. (2010). European Communication Monitor 2010: Comments and further research topics. Presentation at the EUPRERA Annual Conference. Jyvskula, Finland, September 2010.

Tench, R. (2009). Do I look good in this? Monitoring trends in communications. Findings from a longitudinal survey on communication management in Europe. Presentation at the CIPR Academic Conference, Stirling, UK, September 2009.

Moreno, A. (2009). The state of PR in Europe by the ECM 2008. Presentation at the Public Relations College of Journalism and Mass Communication, University of Florida. Gainesville (FL), USA, June 2009.

Tench, R., & Zerfass A. (2009). Identifying Trends and Practices in Public Relations: International Research Insights and Methodological Challenges. Panel chair at the International Communications Association (ICA) Annual Conference. Chicago (IL), USA, May 2009.

Zerfass, A. (2009). Monitoring Communication Management in Europe. Research insights and methodological challenges. Presentation at the International Communication Association (ICA) Annnual Conference. Chicago (IL), USA, May 2009.

Verhoeven, P. (2009). Trends in corporate communicatie en PR in Europa [Trends in corporate communications and PR in Europe]. Paper presented at the Etmaal van de Communicatiewetenschap 2009, Netherlands School of Communications Research (NESCoR). Nijmegen, The Netherlands, February 2009.

Professional Presentations

Zerfass, A., Brockhaus, J., Lönker, O., Mickeleit, T., & Siragusano, A. (2021). Aufbruch mit CommTech: Wie Kommunikationsabteilungen erfolgreich digitale Infrastrukturen aufbauen. Panel at the Kommunikationskongress 2021. Berlin, Germany, September 2021.

Moreno, A. (2020). Assessing and advancing gender equality. EUPRERA Autumn Webinar Women in PR. Madrid, Spain (online platform), October 2020.

Moreno, A. (2020). Ciberseguridad: retos y desafíos para los directores de Comunicación. Webinar organized by Dircom and Corporate Association. Madrid, Spain (online platform), September 2020.

Hagelstein, J. (2019). Transparenz als Herausforderung. Ergebnisse einer europaweiten Studie. Vortrag auf der Jahrestagung des Bundesverbands Hochschulkommunikation. Cologne, Germany, September 2019.

Zerfass, A., & Verčič, D. (2019). Trust and transparency in an age of mistrust? Insights from the European Communication Monitor 2019. Presentation at the European Communication Summit 2019. Berlin, Germany, June 2019.

Moreno, Á., & Verčič, D. (2018). European Communication Monitor 2018: How information providing creates corporate value.Presentation at the European Communication Summit 2018. Berlin, Germany, June 2018.

Moreno, Á. (2018). La gestión del valor de la comunicación ante la C-Suit. Es possible un futuro sin Big Data? Presentation at V Cicle de Seminaris de Reflexió Dircom organised by Dircom Cataluña. Barcelon, Spain, April 2018.

Moreno, Á. (2018). Aprendizajes del European Communication Monitor 2017. Presentation for Asociación de Directivos de Comunicación, EACD Spain and Corporate Excellence. Madrid, Spain, January 2018.

Zerfass, A. (2017). Was zeichnet exzellente Kommunikationsabteilungen aus? Ergebnisse und Schlussfolgerungen aus 10 Jahren European Communication Monitor. Präsentation beim 43. WebXF Fachtag. Berlin, Germany, July 2017.

Zerfass, A. (2017). Visual communication: Managing and measuring visual content. Presentation at the European Communication Summit 2017. Brussels, Belgium, June 2017.

Zerfass, A. (2017). Kommunikation in der Hypermoderne: Thesen & Antithesen. Keynote at Symposium 2017 of the Center for Corporate Reporting. Zurich, Switzerland, June 2017.

Zerfass, A. (2017). Trends im Kommunikationsmanagement. Ergebnisse und Schlussfolgerungen aus 10 Jahren European Communication Monitor. Presentation at the conference REFRESH 2017. Leipzig, Germany, May 2017.

Tench, R. (2017). Stick or twist: Is there a winning hand for business schools? Keynote at the Network for International Business Schools Conference, 2017. Leeds Business School, Leeds, UK, May 2017.

Zerfass, A. (2017). Communication Excellence. Nine commandments for developing an outstanding communication function. Presentation at the Board Meeting of The Plank Center for Leadership in Public Relations. Tuscaloosa, AL, USA, February 2017.

Zerfass, A., & Wiesenberg, M. (2017). Megatrend digitalization. How big data and automation will change corporate communications. Presentation at the Research Dialogue of the Academic Society for Corporate Management & Communication. Leipzig, Germany, February 2017.

Zerfass, A. (2017). Communication Excellence. Nine commandments for developing an outstanding communication function. Presentation at the Research Dialogue of the Academic Society for Corporate Management & Communication. Leipzig, Germany, February 2017.

Moreno, A. (2016). Studies and Research. EUPRERA’s research projects on Public Relations and Management Communication Profession. Presentation at Fundacom in Casa de América. Madrid, Spain, November 2016.

Vercic, D. (2016). Hyperglobalization, international public relations and Chinese enterprises going global: a European perspective. Presentation at the International Symposium on International Public Relations Strategy in Chinese Enterprises going Global. Shanghai, China, November 2016.

Zerfass, A. (2016). Communication’s contribution to organisational success. Keynote presented at the Annual Congress 2016 of the Public Relations Institute of Ireland (PRII). Dublin, Ireland, October 2016.

Zerfass, A. (2016). Nine commandments of excellent communication. Two webinars delivered for professionals hosted by PRIME Research and F.A.Z.-Institut. Mainz, Germany, October and November 2016.

Zerfass, A. (2016). Corporate Communication: Nine Commandments of Excellence. Presentation at the Centre for Corporate Communication, BI Norwegian Business School. Oslo, Norway, September 2016.

Zerfass, A. (2016). Big data, automation and social media influencers in Austria. Insights from the European Communication Monitor 2016. Presentation at the Corporate Communications Cluster Vienna (CCCV). Vienna, Austria, September 2016.

Tench, R., & Vercic, D. (2016). Big data and automation: Trends from the European Communication Monitor. Presentation at the European Communication Summit 2016. Brussels, Belgium, July 2015.

Zerfass, A. (2016). The new digital future of media and measurement: Results from the European Communication Monitor. Presentation at PRIME Academy. Mainz, Germany, February 2016.

Moreno, A. (2016). European Communication Monitor 2015. Presentation to Asociación de Directivos de Comunicación. Barcelona, Spain, January 2016.

Zerfass, A. Moreno, A., & Verhoeven, P. (2015). Trends in strategic communication – Insights from the European Communication Monitor 2015. Workshop at the European Communication Summit 2015. Brussels, Belgium, June 2015.

Vercic, D. (2015). The European Communication Monitor 2015. Presentation to the Public Relations Society of Slovenia, Ljubljana, Slovenia, June 2015.

Vercic, D. (2015). The European Communication Monitor. Presentation at the Annual Conference of the Croatian Public Relations Association, Opatija, Croatia, June 2015.

Zerfass, A. (2015). Partnering with the media in corporate communications. Presentation at the Leadership Forum 2015, Academic Society for Corporate Management and Communication. Berlin, Germany, May 2015.

Zerfass, A. (2014). Challenges for communication leaders. Presentation at the IPR Research Colloquium, Institute for Public Relations, New York (NY), USA, November 2014.

Zerfass, A. (2014). Building a leadership agenda for strategic communication. Presentation at the Strategic Communications Summit. Singapore, November 2014.

Zerfass, A., & Tench, R. (2014). The Future of PR: Findings of the European Communication Monitor 2014. Two webinars conducted online with students across Europe, organized by Ketchum. London, UK, October 2013.

Zerfass. A. (2014). Public relations in Austria 2014: An international benchmark. Presentation at a workshop organised by the Public Relations Association of Austria (PRVA) and Ketchum Publico. Vienna, Austria, September 2014.

Tench, R., & Vercic, D. (2014). European Communication Monitor 2014: Excellence in strategic communication – key issues, leadership, gender and mobile media. Workshop at the European Communication Summit 2014. Brussels, Belgium, July 2014.

Vercic, D. (2014). Planning for a very different future in strategic communications and public affairs. Presentation at the Fifth Annual National Summit on Strategic Communications, Washington DC, USA, May 2014.

Vercic, D. (2013). SLO PR in purgatory: Are we going up or down? Presentation at the Annual Conference of the Public Relations Society of Slovenia, Portoro~, Slovenia, November 2013.

Zerfass, A., & Tench, R. (2013). The Future of PR. Findings of the European Communication Monitor 2013. Two webinars conducted online with students across Europe, organized by Ketchum. London, UK, October 2013.

Vercic, D. (2013). CRO PR in purgatory: Are we going up or down? Presentation at the Annual Conference of the Croatian Public Relations Association, Opatija, Croatia, October 2013.

Vercic, D. (2013). Management in Slovenian purgatory. Presentation at the Annual Conference of the Managers’ Association of Slovenia. Portoroz, Slovenia, September 2013.

Moreno, A. (2013). Results of the European Communication Monitor 2013. Presentation in cooperation with  EACD Spain, Ketchum, DIRCOM. Madrid, Spain, September 2013.

Zerfass, A. (2013). Public relations in Austria – An international benchmark. Presentation at a workshop organised by the Public Relations Association of Austria (PRVA) and Ketchum Publico. Vienna, Austria, September 2013.

Zerfass, A. & Vercic, D. (2013). European Communication Monitor 2013: Insights and future challenges for communication directors. Workshop at the European Communication Summit 2013. Brussels, Belgium, June 2013.

Verhoeven., P. (2012). European Communications Expert Panel: Trends in Communication Management 2012. Presentation at ECM 2012 Ketchum Pleon Round Table, Amsterdam, The Netherlands, October 2012.

Invernizzi, E. (2012). European Communications Expert Panel: Trends in Communication Management 2012. Presentation at ECM 2012 Ketchum Pleon Round Table, Milan, Italy, October 2012.

Zerfass, A. (2012). European Communications Expert Panel: Trends in Communication Management 2012. Presentation at ECM 2012 Ketchum Pleon Round Table, Berlin, Germany, September 2012.

Tench, R. (2012). European Communications Expert Panel: Trends in Communication Management 2012. Presentation at ECM 2012 Ketchum Pleon Round Table, London, UK, September 2012.

Zerfass, A., & Tench, R. (2012). European Communication Monitor 2012. Findings and implications for the future of PR. Two webinars conducted online with students across Europe, organized by Ketchum, London, UK, October 2012.

Moreno, A. (2012). Presentación de resultados ECM 2012. Presentation in cooperation with EACD Spain, Ketchum, DIRCOM. Madrid, Spain, July 2012.

Zerfass, A. (2012). Can we reach public trust and confidence, and how? Presentation at the Bledcom 2012 Professional Conference, Lake Bled, Slovenia, July 2012.

Zerfass, A., & Tench, R. (2012). European Communication Monitor 2012: Future strategies and competencies for communication executives. Workshop at the European Communication Summit 2012. Brussels, Belgium, July 2012.

Tench, R. (2012). Future competencies for communication managers – a European perspective. Presentation at the Leadership Forum 2012, Academic Society for Corporate Management and Communication. Berlin, Germany, March 2012.

Moreno, A., & Verhoeven, P. (2011). The role of the communicator: Leadership, decision-making and power. Empirical results from the European Communication Monitor. Workshop at the European Communication Summit 2011. Brussels, Belgium, June 2011.

Zerfass, A. (2011). Five top issues for communicators in 2011. Plenum presentation and discussion at the European Communication Summit 2011. Brussels, Belgium, June 2011.

Tench, R. (2010). Status quo and challenges for communications management in Europe. Keynote address at the Marketing Week Conference. Athens, Greece, October 2010.

Vercic, D. (2010). Predstavljanje rezultata istra~ivanja Evropski komunikacijski monitor za 2010. Godinu. Presentation at the Annual conference of the Croatian Public Relations Association. Zagreb, Croatia, October 2010.

Zerfass, A. (2010). European Communication Trends 2010. Presentation at Grayling Speakers’ Lounge. Vienna, Austria, September 2010.

Zerfass, A. (2010). Social Media – vom Hype zum Must-have? Ergebnisse des European Communication Monitor 2010. Presentation at Innovationsforum 2012. Stuttgart, Germany, July 2010.

Zerfass, A. (2010). European Communication Monitor 2010: Results and Implications. Keynote at the European Communication Summit 2010. Brussels, Belgium, July 2010.

Vercic, D. (2009). Trendovi u komunikacijskom menad~mentu I odnosima s javnoau. Presentation at the Annual conference of the Public Relations Society of Serbia. Subotica, Serbia, October 2009.

Zerfass, A. (2009). European Communication Monitor 2009 – Results and Implications. Keynote at the European Communication Summit 2009. Brussels, Belgium, July 2009.

Selected Media Coverage

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