In 2013 the monitor researched topics like CEO reputation, crisis communication, international communication, communicating with digital natives and the influence and status of the communication function. The European Communication Monitor 2013 is based on responses from 2,710 communication professionals in 43 countries. Detailed analyses of the largest study on strategic communication and public relations (PR) worldwide are available for 20 countries and different types of organisations (companies, non-profits, governmental, agencies).

Key insights


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  • CEO communication: every second organisations monitors CEO reputation
  • Digital gatekeepers: employees/consumers more relevant than bloggers
  • Social media skills: practitioners still report rather moderate capabilities
  • International communication: solid structures/strategies often missing
  • Crisis communication: 7 out of 10 professionals faced crises recently
  • Status: 58% of PR pofessionals are optimistic about career perspectives

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Background and credits

Research team

Ansgar Zerfass, University of Leipzig (GE) – Lead Researcher;
Angeles Moreno, University Rey Juan Carlos, Madrid (ES); Ralph Tench, Leeds Metropolitan University (UK); Dejan Vercic, University of Ljubljana (SI); Piet Verhoeven, University of Amsterdam (NL)
Assistant researchers: Sophia Charlotte Volk, Ronny Fechner

Advisory Board

Emanuele Invernizzi, Milan (IT), Valerie Carayol, Bordeaux (FR), Francesco Lurati, Lugano (CH), Finn Frandsen, Aarhus (DK), Øyvind Ihlen, Oslo (NO), Ryszard Lawniczak, Poznan (PL)

Organisers and partners

The ECM 2013 was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by sponsor Ketchum and media partner Communication Director magazine.