Dr. Ralph Tench is Professor of Communication and Director of Research for 150 academics at Leeds Business School, Leeds Beckett University, United Kingdom. He is President of the European Public Relations Education and Research Association (EUPRERA), Brussels. Ralph Tench’s research involves national and international funded projects from the EU, Public Health England, the National Health Service and research councils. He has written and edited 26 books; published over 30 academic journal papers; presented worldwide more than 60 peer reviewed papers. His books include the internationally market leading textbook, Exploring Public Relations, in its 12th year and fourth edition, and recently Communication Excellence – How to Develop, Manage and Lead Exceptional Communications, with colleagues from the European Communication Monitor project.