The European Communication Monitor 2024/25 produces unique insights by analyzing the experiences and projections of an elite sample of chief communication officers (CCOs) representing the 300 largest companies in Europe. Qualitative and quantitative methods are used to investigate three current topics that produce considerable tensions in managing contemporary corporate communications: (1) the need for companies to deal with geopolitical risks; (2) the adoption of artificial intelligence in communication departments; and (3) the managerial learning practices of CCOs that ensure innovation and excellence. The independent academic study delivers new and original insights in all three areas.
Background and credits
Research team
Prof. Dr. Ansgar Zerfass (Leipzig, Germany) – Prof. Dr. Aurélie Laborde (Bordeaux, France) – Assoc. Prof. Dr. Alexander Buhmann (Oslo, Norway) – Prof. Dr. Ángeles Moreno (Madrid, Spain) – Prof. Dr. Stefania Romenti (Milan, Italy) – Prof. Dr. Ralph Tench (Leeds, United Kingdom)
Assistant researcher: Caroline Siegel, M.A.
Organizers, partners, and supporters
The non-commercial study is organized within the framework of the European Public Relations Education and Research Association (EUPRERA). It is supported by four initiatives representing communication directors of major businesses across Europe: the Academic Society for Management & Communication (Germany, Switzerland, Austria), CECOMS (Italy), #NORA (Norway, Finland, Sweden, Denmark), and Entreprises & Médias (France). The report design and website is supported by Fink & Fuchs.
