The European Communication Monitor 2023 provides unique insights by combining a look back at the most important strategic issues for communication management over 15 consecutive years with a look ahead that identifies key areas of action for communication leaders. The outlook is based on longitudinal empirical insights from the world’s longest running empirical study on strategic communication and current research literature. The authors present theses for communication leaders on five areas that will shape the future of strategic communication and need specific attention:

  • Leverage the potential of advanced tech and data use
  • Develop rare competencies and new roles for professionals
  • Reach and impact audiences in a hyperconnected world
  • Lead and motivate extraordinary communication teams
  • Build relationships in times of misinformation and distrust

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Background and credits

Research team

Ansgar Zerfass, Prof. Dr., Leipzig University (GE) – Lead Researcher; Ralph Tench, Prof. Dr., Leeds Beckett University (UK); Dejan Verčič, Prof. Dr., University of Ljubljana (SI); Ángeles Moreno, Prof. Dr., University Rey Juan Carlos, Madrid (ES); Alexander Buhmann, Assoc. Prof. Dr., BI Norwegian Business School, Oslo (NO)
Assistant researcher: Dr. Jens Hagelstein

National research collaborators

Stefania Romenti, Milan (IT); Sonia Sebastiao, Lisbon (PT); Valerie Carayol, Bordeaux (FR); Sandrine Roginsky, Anne-Marie Cotton, Louvain / Ghent (BE); Kevin Hora, Dublin (IE); Jesper Falkheimer, Lund (SE); Finn Frandsen, Aarhus (DK); Oyvind Ihlen, Oslo (NO); Vilma Luoma-Aho, Jyväskylä (FI); Waldemar Rydzak, Poznan (PL); Denisa Hejlova, Prague (CZ); Sabine Einwiller, Vienna (AT); Alexandra Craciun, Bucharest (RO); Milko Petrov, Sofia (BG); Ana Tkalac Verčič, Zagreb (HR); Danijela Lalic, Novi Sad (RS); Clio Kenterelidou, Thessaloniki (GR); Ayla Okay, Istanbul (TR); Marina Shilina, Moscow (RU); Christian Burgers, Amsterdam (NL); Mariana Sueldo, Vilnius (LT); Nino Coric, Mostar (BA)

Organisers and partners

The ECM 2023 was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by premium partner Cision, digital communications partner Fink & Fuchs, and national partners #NORA in Norway and CECOMS in Italy.