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4 06, 2017

ECM 2017

2018-04-09T18:01:00+02:00June 4th, 2017|All, Reports|

The 2017 survey explores trends like visualisation, social bots, and benchmarking in strategic communication. Other topics covered by the largest study on strategic communication and public relations (PR) worldwide are the consequences of hypermodernity for [...]

13 06, 2016

ECM 2016

2018-03-19T20:47:18+01:00June 13th, 2016|All, Reports|

The 10th anniversary edition covers the usage of big data and algorithms for strategic communication, new ways to enable top management and other staff. Other topics include stakeholder engagement, the role of social media influencer, [...]

13 06, 2015

ECM 2015

2018-03-17T17:58:17+01:00June 13th, 2015|All, Reports|

The focus of the 2015 monitor are blurring boundaries between public relations and marketing, strategies for listening and identifying stakeholder needs, measurement and reporting, collaboration between clients and agencies, and the future relevance of partnering [...]

13 06, 2014

ECM 2014

2018-03-19T20:58:01+01:00June 13th, 2014|All, Reports|

The 2014 edition focused on challenges for professional communicators within the digital age and rising demands from stakeholders, job attributes and satisfaction as well as career development and mentoring. Moreover, the study researched networking practices [...]

13 06, 2013

ECM 2013

2018-03-19T20:59:54+01:00June 13th, 2013|All, Reports|

In 2013 the monitor researched topics like CEO reputation, crisis communication, international communication, communicating with digital natives and the influence and status of the communication function. The European Communication Monitor 2013 is based on responses [...]

14 06, 2012

ECM 2012

2018-03-19T21:01:10+01:00June 14th, 2012|All, Reports|

What are the main ethical challenges for communication professionals in the 21st century? Which competencies, qualification needs and strategic issues are relevant within the next months? Are integrated communication and one voice policies obsolete in [...]

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