The European Communication Monitor 2025/26 produces unique insights by analysing the experiences and projections of an elite sample of 30 Chief Communication Officers (CCOs) representing the 300 largest companies in Europe. The statements, experiences, and forecasts from those shaping the future of the field provide unique insights into three topics that produce considerable intergenerational challenges in managing contemporary communications: (1) the need of companies to position themselves; (2) the management of talent in communication departments; and (3) the coaching practices of CCOs that ensure innovation and excellence. The independent academic study delivers new and original insights in all three areas.
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Background and credits
Research team
Prof. Dr. Ralph Tench (Leeds, United Kingdom) – Prof. Dr. Ángeles Moreno (Madrid, Spain) – Prof. Dr. Stefania Romenti (Milan, Italy) – Prof. Dr. Ansgar Zerfass (Leipzig, Germany) –Prof. Dr. Aurélie Laborde (Bordeaux, France) – Prof. Dr. Alexander Buhmann (Oslo, Norway)
Assistant researcher: Caroline Siegel, M.A.
Organizers, partners, and supporters
The non-commercial study is organized within the framework of the European Public Relations Education and Research Association (EUPRERA). It is supported by five initiatives representing communication directors of major businesses across Europe: the Academic Society for Management & Communication (Germany, Switzerland, Austria), CECOMS (Italy), #NORA (Norway, Finland, Sweden, Denmark), Dircom (Spain) and Entreprises & Médias (France). The report design and website is supported by Fink & Fuchs.
