The 2022 survey explores diversity and inclusion, empathic leadership, CommTech, consulting in communications, strategic issues and characteristics of excellent communication departments. The European Communication Monitor 2022 is based on responses from 1,672 communication professionals in 43 countries. Detailed analyses are available for 22 countries and different types of organisations (companies, non-profits, governmental, agencies).

  • Diversity, equality and inclusion are influencing organisational policies and communications worldwide – but only every second communicator in Europe has closely followed global trends and discussions in this area
  • Most practitioners have experienced empathic traits from communication leaders; this has a significant positive impact on commitment, engagement and mental health
  • To date, very few communication departments have established an advanced use of CommTech to digitalise internal workflows and communication activities – organisational structures are identified as the main obstacle to rapid transformation
  • Quality of consulting in communications is difficult to achieve; three out of four respondents would like to see appropriate standards that cover either consultants, clients themselves or both groups

Browse the chart report

Click on the button to load the content from

Load content

Background and credits

Research team

Ansgar Zerfass, Prof. Dr., Leipzig University (GE) – Lead Researcher; Ralph Tench, Prof. Dr., Leeds Beckett University (UK); Dejan Verčič, Prof. Dr., University of Ljubljana (SI); Ángeles Moreno, Prof. Dr., University Rey Juan Carlos, Madrid (ES); Alexander Buhmann, Assoc. Prof. Dr., BI Norwegian Business School, Oslo (NO)
Assistant researchers: Jens Hagelstein, Ronny Fechner

National research collaborators

Stefania Romenti, Milan (IT); Sonia Sebastiao, Lisbon (PT); Valerie Carayol, Bordeaux (FR); Sandrine Roginsky, Anne-Marie Cotton, Louvain / Ghent (BE); Kevin Hora, Dublin (IE); Jesper Falkheimer, Lund (SE); Finn Frandsen, Aarhus (DK); Oyvind Ihlen, Oslo (NO); Vilma Luoma-Aho, Jyväskylä (FI); Waldemar Rydzak, Poznan (PL); Denisa Hejlova, Prague (CZ); Sabine Einwiller, Vienna (AT); Alexandra Craciun, Bucharest (RO); Milko Petrov, Sofia (BG); Ana Tkalac Verčič, Zagreb (HR); Danijela Lalic, Novi Sad (RS); Clio Kenterelidou, Thessaloniki (GR); Ayla Okay, Istanbul (TR); Marina Shilina, Moscow (RU); Christian Burgers, Amsterdam (NL); Mariana Sueldo, Vilnius (LT); Nino Coric, Mostar (BA)

Organisers and partners

The ECM 2022 was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by premium partner Cision, digital communications partner Fink & Fuchs, and national partners #NORA in Norway and CECOMS in Italy.