This video interview with Prof. Dr. Ralph Tench, President of the European Research and Education Association (EUPRERA) provides answers to several questions concerning the main driver organisation behind the European Communication Monitor: What is the [...]
This video interview with Prof. Dr. Ansgar Zerfass, Lead Researcher of European Communication Monitor, provides answers to key questions about the study. What is the European Communication Monitor about? The European Communication Monitor is the [...]
The 10th anniversary edition covers the usage of big data and algorithms for strategic communication, new ways to enable top management and other staff. Other topics include stakeholder engagement, the role of social media influencer, [...]
The 2009 edition researched how communicators help defining business strategies, budget developments after the economic crisis and upcoming trends in the communications sector. Other sections of the monitor covered measurement and evaluation of communications as [...]
The 2008 monitor surveyed the decising-making power of communication functions in Europe and the evolution of various communications disciplines. Major challenges for the future of the sector like dealing with sustainable development and social responsibility [...]
The inaugural edition of the ECM was conducted in 2007. A main focus were upcoming new sub-disciplines as well as new communication channels and instruments. A particular section asked for campaigns and their economic impact. [...]
