According to the European Communication Monitor 2015, launched at the European Communication Summit in Brussels on June 25, organisations are devoting more time than ever before to the evaluation of their communication campaigns and strategies. [...]
The focus of the 2015 monitor are blurring boundaries between public relations and marketing, strategies for listening and identifying stakeholder needs, measurement and reporting, collaboration between clients and agencies, and the future relevance of partnering [...]
The 2009 edition researched how communicators help defining business strategies, budget developments after the economic crisis and upcoming trends in the communications sector. Other sections of the monitor covered measurement and evaluation of communications as [...]
