Prof. Dr. Ansgar Zerfass about the monitor and the global rollout
This video interview with Prof. Dr. Ansgar Zerfass, Lead Researcher of European Communication Monitor, provides answers to key questions about the study. What is the European Communication Monitor about? The European Communication Monitor is the largest transnational study on strategic communication [...]
Key insights of the 2017 survey
This year's European Communication Monitor was launched and discussed during the European Communication Summit 2017 today on June 15 in Brussels. A prominent panel featuring Jeff Burridge, Vice President and Head of Digital Communications Operation at Airbus, Toulouse, highlighted and reflected findings of [...]
ECM 2017
The 2017 survey explores trends like visualisation, social bots, and benchmarking in strategic communication. Other topics covered by the largest study on strategic communication and public relations (PR) worldwide are the consequences of hypermodernity for communications, its contribution to organisational success, [...]
Key insights of the 2016 survey
The 10th anniversary of the European Communication Monitor was celebrated today on July 7 in Brussels with the launch of the report at the European Communications Summit 2016. The event itself provided an excellent opportunity to reflect on the key trends of [...]
ECM 2016
The 10th anniversary edition covers the usage of big data and algorithms for strategic communication, new ways to enable top management and other staff. Other topics include stakeholder engagement, the role of social media influencer, social media skills and management competencies. [...]
Key insights of the 2015 survey
According to the European Communication Monitor 2015, launched at the European Communication Summit in Brussels on June 25, organisations are devoting more time than ever before to the evaluation of their communication campaigns and strategies. However leveraging the power of data [...]
ECM 2015
The focus of the 2015 monitor are blurring boundaries between public relations and marketing, strategies for listening and identifying stakeholder needs, measurement and reporting, collaboration between clients and agencies, and the future relevance of partnering with mass media and journalists in [...]
ComGap study on leadership perceptions
The ComGap study, a spin-off project linked to the European Communication Monitor 2014, looks at how the public and PR professionals interpret leadership across 10 European countries. Specifically it examines the most appropriate channels through which leadership is communicated, the most important [...]
Key insights of the 2014 survey
Based on responses from more than 2,750 senior professionals from 42 countries, the European Communication Monitor 2014 reveals that the digital age enriches the jobs of professional communicators, yet many are still struggling to find new working routines. Communicating with stakeholders [...]
ECM 2014
The 2014 edition focused on challenges for professional communicators within the digital age and rising demands from stakeholders, job attributes and satisfaction as well as career development and mentoring. Moreover, the study researched networking practices and platforms used by communication professionals, [...]