At a glance

The European Communication Monitor is the longest-running academic study exploring the field of corporate communications. It has been conducted annually since 2007 and is known as the largest transnational study on strategic communication worldwide.

Since 2024, the ECM focuses on corporate communications in the business world. A random sample of 30 top leaders among the elite group of chief communication officers in the 300 largest companies headquartered in Europe is interviewed each year. In-depth insights based on statements, experiences, and forecasts from those shaping the future of the field provide unique insights into the current status and future developments of the field.

Living up to highest academic standards, this study is run by a network of leading research universities:

  • Ansgar Zerfass, Prof. Dr., Leipzig University, Germany – Lead Researcher
  • Ralph Tench, Prof. Dr., Leeds Beckett University, United Kingdom
  • Ángeles Moreno, Prof. Dr., University Rey Juan Carlos, Madrid, Spain
  • Alexander Buhmann, Assoc. Prof. Dr., BI Norwegian Business School, Oslo, Norway
  • Stefania Romenti, Prof. Dr., IULM University, Milan, Italy
  • Aurélie Laborde, Prof. Dr., Bordeaux Montaigne University, France

Explore the ECM

Videos

Three of the four highlight videos from this year’s ECM are already available. These and other videos highlighting the key results of the annual studies are also featured on the ECM YouTube channel.

ECM 2024/25: Highlights #1

The study in a nutshell

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

ECM 2024/25: Highlights #2

Managing communications in times of geopolitical crises and risks

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

ECM 2024/25: Highlights #4

Managerial learning as a success factor for communication leaders

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video