Reports

Reports 2018-03-18T08:03:30+00:00

ECM 2017

The 2017 survey explores trends like visualisation, social bots, and benchmarking in strategic communication. Other topics covered by the largest study on strategic [...]

ECM 2016

The 10th anniversary edition covers the usage of big data and algorithms for strategic communication, new ways to enable top management and other [...]

ECM 2015

The focus of the 2015 monitor are blurring boundaries between public relations and marketing, strategies for listening and identifying stakeholder needs, measurement and [...]

ECM 2014

The 2014 edition focused on challenges for professional communicators within the digital age and rising demands from stakeholders, job attributes and satisfaction as [...]

ECM 2013

In 2013 the monitor researched topics like CEO reputation, crisis communication, international communication, communicating with digital natives and the influence and status of [...]

ECM 2012

What are the main ethical challenges for communication professionals in the 21st century? Which competencies, qualification needs and strategic issues are relevant within [...]

ECM 2011

The survey in 2011 captured topics like CEO reporting and decision making, the credibility of public relations, ROI of communication, social media governance [...]

ECM 2010

The 2010 edition focused on the impact of the economic recession beginning in 2008 on the communication sector and future resources. Moreover, the [...]

ECM 2009

The 2009 edition researched how communicators help defining business strategies, budget developments after the economic crisis and upcoming trends in the communications sector. [...]

ECM 2008

The 2008 monitor surveyed the decising-making power of communication functions in Europe and the evolution of various communications disciplines. Major challenges for the [...]

ECM 2007

The inaugural edition of the ECM was conducted in 2007. A main focus were upcoming new sub-disciplines as well as new communication channels [...]