This video interview with Prof. Dr. Ansgar Zerfass, Lead Researcher of European Communication Monitor, provides answers to key questions about the study.
What is the European Communication Monitor about?
The European Communication Monitor is the largest transnational study on strategic communication worldwide. It has been conducted annually since 2007 with more than 3,300 participating communication professionals from 50 countries in the last edition.
Which organizations are behind this major research project?
Living up to highest academic standards, this study is run by a network of leading research universities organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by PRIME Research and Fink & Fuchs.
What topics will the upcoming European Communication Monitor 2018 focus on?
The survey, now in its twelfth year, addresses topics such as fake news and how to tackle them, how communicators provide insights for decision-making, as well as leadership performance, job satisfaction and personal stress in communication management. Results of the survey will be presented at the European Communications Summit 2018 in Berlin.
What is the status of the global rollout of the Communication Monitor?
Similar surveys are conducted in other regions of the world: The Latin American Communication Monitor (since 2014/2015) is a bi-annual, transnational study exploring strategic communication practices in the Latin American region. The Asia-Pacific Communication Monitor (APCM) is also conducted every second year; it covers countries ranging from China and India to Singapore, Australia and New Zealand. The first report has been published in late 2015 and the second edition in late 2017. Furthermore, the North America Communication Monitor will be launched in 2018 for the first time covering the United States of America amd Canada.
To what extent do the results of the ECM differ worldwide?
Especially drivers of excellence seem to be consistent worldwide, for example regarding the alignment of the communication function and top management. Moreover, our studies demonstrate that business and management competencies are as important than communication skills. However, we see differences in the usage of communication channels and instruments. Further comparative insights will be available after the North America Communication Monitor has been conducted.