About the ECM
The European Communication Monitor is the largest transnational study on strategic communication worldwide. It has been conducted annually since 2007 with more than 30,000 participating communication professionals. Results of this year’s monitor will be released at the end of June 2018 and presented in various countries throughout the year.
Similiar surveys have been initiated in Asia-Pacific, Latin America and (from this year on) in North America. The Global Communication Monitor series covers more than 80 countries. More than 5,000 practitioners working in communication departments of companies, non-profits, governmental organisations and agencies are surveyed in each wave of the comparative study.
Living up to highest academic standards, this study is run by a network of leading research universities organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), supported by PRIME Research and Fink & Fuchs.
What is the European Communication Monitor about?
Interview with lead researcher Professor Ansgar Zerfass
A quick overview of key results of the ECM 2017:
Visualisation, social bots, hypermodernity, drivers of excellence