The 2019 survey explores trust in the PR profession, public trust in different organisational advocates, challenges of building trust and transparency, the most important strategic issues for the profession, Artificial Intelligence in communications, as well [...]
According to the European Communication Monitor 2015, launched at the European Communication Summit in Brussels on June 25, organisations are devoting more time than ever before to the evaluation of their communication campaigns and strategies. [...]
The focus of the 2015 monitor are blurring boundaries between public relations and marketing, strategies for listening and identifying stakeholder needs, measurement and reporting, collaboration between clients and agencies, and the future relevance of partnering [...]
