Welcome to the ECM Benchmarking Tool Ethical Challenges and Resources

Almost every second practitioner has experienced several ethical challenges in their day to day work during the last 12 months. Most communication professionals are challenged by new communication practices like social bots, big data analytics, sponsored content, and social media influencers.

How do you compare to your peers in assessing ethical challenges and resources? Start the survey and find out. It is easy and fun to use, takes just a few minutes and is totally anonymous. 

On the first page, we ask you for some information on your work place, position and country to make your answers comparable to the results of those of the latest European Communication Monitor study. If you want to have your name and the name of your company on a certificate with your personal score, please leave it here. None of this information will be stored.

After completing the survey, you‘ll get an explanation of your results and your personal score. A score of 50 represents the average result of communicators across Europe. A score higher than 50 means you are better in comparison, a score lower than 50 means your results are worse.