Key insights of the 2015 survey
According to the European Communication Monitor 2015, launched at the European Communication Summit in Brussels on June 25, organisations are devoting more time than ever before to the evaluation of their communication campaigns and strategies. However leveraging the power of data [...]
ECM 2015
The focus of the 2015 monitor are blurring boundaries between public relations and marketing, strategies for listening and identifying stakeholder needs, measurement and reporting, collaboration between clients and agencies, and the future relevance of partnering with mass media and journalists in [...]
ComGap study on leadership perceptions
The ComGap study, a spin-off project linked to the European Communication Monitor 2014, looks at how the public and PR professionals interpret leadership across 10 European countries. Specifically it examines the most appropriate channels through which leadership is communicated, the most important [...]
Key insights of the 2014 survey
Based on responses from more than 2,750 senior professionals from 42 countries, the European Communication Monitor 2014 reveals that the digital age enriches the jobs of professional communicators, yet many are still struggling to find new working routines. Communicating with stakeholders [...]
ECM 2014
The 2014 edition focused on challenges for professional communicators within the digital age and rising demands from stakeholders, job attributes and satisfaction as well as career development and mentoring. Moreover, the study researched networking practices and platforms used by communication professionals, [...]
ECCOS study on CEO positioning
The European Chief Communication Officers Survey (ECCOS) analyzes the views of 579 Heads of Communications in corporations based across 39 European countries and employs 43 qualitative interviews with Chief Communication Officers of global companies headquartered in Europe. The spin-off study of [...]
ECM 2013
In 2013 the monitor researched topics like CEO reputation, crisis communication, international communication, communicating with digital natives and the influence and status of the communication function. The European Communication Monitor 2013 is based on responses from 2,710 communication professionals in 43 [...]
ECOPSI: Skills and innovation
The European Communication Professionals Skills and Innovation (ECOPSI) research project is a spin-off of the ECM study. It aims to map and understand the actions and activities of communicators to build knowledge and understanding of what practitioners do, but also what [...]
ECM 2012
What are the main ethical challenges for communication professionals in the 21st century? Which competencies, qualification needs and strategic issues are relevant within the next months? Are integrated communication and one voice policies obsolete in the age of social media? These [...]
ECM 2011
The survey in 2011 captured topics like CEO reporting and decision making, the credibility of public relations, ROI of communication, social media governance as well as qualifications in communications. Furthermore, it demonstrates strategic issues relevant for the future of the communication [...]