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News2018-03-18T08:15:33+00:00

ECM 2016

The 10th anniversary edition covers the usage of big data and algorithms for strategic communication, new ways to enable top management and other staff. Other topics include stakeholder engagement, the role of social media influencer, social media skills and management competencies. [...]

ECM 2015

The focus of the 2015 monitor are blurring boundaries between public relations and marketing, strategies for listening and identifying stakeholder needs, measurement and reporting, collaboration between clients and agencies, and the future relevance of partnering with mass media and journalists in [...]

ECM 2014

The 2014 edition focused on challenges for professional communicators within the digital age and rising demands from stakeholders, job attributes and satisfaction as well as career development and mentoring. Moreover, the study researched networking practices and platforms used by communication professionals, [...]

ECM 2013

In 2013 the monitor researched topics like CEO reputation, crisis communication, international communication, communicating with digital natives and the influence and status of the communication function. The European Communication Monitor 2013 is based on responses from 2,710 communication professionals in 43 [...]

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